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Up until now, product promotions, brand recognition
and advertising campaigns relied heavily on static media, such
as billboards, posters, brochures, pamphlets and signage.
Unfortunately, this media suffers from one or two problems.
It is expensive. It is inflexible. It is inefficient for
in-store promotions. And it takes a considerable period of
time to design, develop and implement.
Importantly, they require a considerable amount of space,
whether it is an external billboard or internal signage or
posters.
GRUNT has a new, innovative and technology driven solution
that not only eliminates these problems, but offers advertising
space to stores and high volume traffic area that can be on-sold
to other advertisers.
It’s called a Digital Media Network.
Using the power of GRUNT, a variety of digital media can
be displayed on strategically located digital media displays,
such as plasma screens.
Retail stores can promote their own products and services,
and offer time to other advertisers, using static images or
video projected on to the screens via a simple interface that
can be accessed via the internet.
A retail chain may wish to install several screens throughout
its stores, for example. And manage and control them from
a single location using the internet to manage the display
controlling device.
GRUNT can handle multiple screen displays for more compelling
and impressive advertising, or can handle multiple displays
in a single store.
And because it uses digital content, there is no costly printing.
A single image can be projected on screens regardless of location.
A video can be broadcast on screens located throughout a shopping
complex.
And in-store announcements and short term specials can be
displayed almost immediately, all via the same web based interface.
And because it’s powered by GRUNT, it is reliable,
cost-effective and uses the most up to date technology to
ensure that it’s all handled with ease without the need
for specialised skills or technical expertise.
GRUNT Digital Media Networks will drive eye-catching and
effective digital displays, ensuring maximum exposure and
return on advertising dollars.
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